The latest hardware wallet figures for Vietnam are in – showing both steady patterns and some unexpected movements.
One notable highlight this quarter is the strong performance of Trezor, which climbed to around one-third of total market share – the highest level we’ve seen in our recorded data.
This growth comes despite no new product releases or promotional campaigns from the Czech manufacturer in recent months. At the same time, Ledger successfully introduced its new flagship model, the Ledger Stax, to the Vietnamese market over the summer – marking another step in broadening product choice and customer engagement in the segment.
Ledger continues to hold the leading position, accounting for roughly half of all sales – reflecting the brand’s continued recognition and trust among Vietnamese users. The current figures suggest that the local market is diversifying, with multiple established brands finding their own dedicated audiences.
For now, neither our in-house CyberSec Consulting nor our frontline support team at BitcoinVN Shop can pinpoint a single cause behind this quarter’s shift.
If you have your own theory or observations – share them in the comments. We’re curious to hear what the community thinks.
The “Bitcoin-Only” Segment Gains Ground
On the Bitcoin-only hardware wallet front, a modest but meaningful uptick emerged: the combined market share of Canada’s Bitcoin OGs Coinkite ( (makers of the Coldcard) ) and the globally influential Bitcoin infrastructure technology firm Blockstream (producers of the Jade hardware wallet) reached an all-time high of 14 percent.
Is the market finally waking up to “the one true coin to rule them all” – or is this merely a seasonal blip before the next “crypto hype cycle”?
We’ll keep watching closely.
Our next update will follow after the Christmas season, when gifting patterns and year-end demand traditionally reshape the rankings in surprising ways.
Until then, stay subscribed and keep an eye on BitcoinVN Shop for firsthand insights into how Vietnam’s self-custody landscape continues to evolve — one wallet at a time.
Looking to buy a hardware wallet in Vietnam?
BitcoinVN Shop offers official Ledger, Trezor, Coldcard, and Jade devices – in stock locally, shipped from our Vietnam warehouse for fast delivery and no customs complications.
→ Explore the full product lineup and secure your keys today.
